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5 Branding Iron Safety Tips And Why They Matter

14 days ago 41 Views No comments

Using a branding iron can be a fun and crafty way to label art and spread your company’s brand and story. However, the downside of branding irons is that they can definitely be dangerous if not handled correctly. The specific requirements may vary depending on your unique situation, but some of the safety tips apply with any branding iron use. Here are five important tips that you should not ignore, and here’s why they matter:

5 Creative Ways To Brand Your Art

1 month ago 88 Views No comments

Branding your art can be difficult in terms of both creating and marketing. However, the idea of “the brand” has several functions for yourself and for your potential art career. Part of artistic growth is finding something to make your own, and if you are going to share you work in a professional sense, you should definitely be leaving your mark on your pieces.

A Quick History Of Branding

2 months ago 95 Views No comments

When you hear about “branding” you either think of Old Westerns or newly growing companies. And while the history of branding is a bit obscure, there are definitely ideas about where and how the practice originated. Before we dive into the history of branding, it important to establish a clear definition of the term

Your Essential Guide To Branding Irons

3 months ago 249 Views No comments

Branding irons first got their start with the branding of cattle. After all, when you’re leading thousands of them what’s to stop someone from stealing them? These days, you can find branding irons for a lot of different industries, not just cattle. In fact, there are quite a few ways that you can use an iron to your advantage.

Thus, to help you get started, we’re going to go over the essentials of branding irons, including their multiple uses and benefits. This is your essential guide to branding irons.

How To Take Care Of Your Branding Iron

3 months ago 268 Views No comments

When it comes to branding irons, there are many different varieties from which to choose, which makes deciding on the right one for your needs so exciting. Whether you are a chef seeking a new way to add your signature to your dishes or a wood maker Continue looking to put your signature logo on your product, a high-quality custom branding iron is the way to go. In fact, in many cases using a branding iron is preferable to other methods of labeling or marking as it is permanent and can create a vibrant and unique appearance.

Although branding irons are relatively simple devices, that doesn’t mean that you shouldn’t treat them with care. Even if your iron is a traditional model that requires a flame to heat up and use, there are proper procedures to follow to make sure that it will last for years to come. So, with that in mind, let’s go over the best methods to take care of your branding iron and keep it in top condition for life.

All You Ever Wanted to Know Concerning Brass vs. Aluminum

3 years ago 1121 Views No comments

This is going into the FAQ at some point, but we get a lot of questions about it, so I thought I'd write a quick post. We make branding heads out of either brass or aluminum. What's the difference?

Both offer very long service life. We've got aluminum branding heads in production environments that bang out work 8 hours a day, 5 days a week--same with brass. Aluminum heats more rapidly and is pretty easy for novice branders to use. At high temperatures, it's a bit softer than brass, and if heated incorrectly (and I mean really, really incorrectly--you have to go out of your way to mess it up) it can sustain damage.

Brass takes a fairly long time to heat, and it needs to be hotter than a comparable aluminum head to make a clean mark, primarily due to the fact that it doesn't transfer heat as quickly to the workpiece surface. However, it's almost impossible to destroy with high heat, and it withstands non-ideal conditions a bit better. I typically recommend brass-head brands for fieldwork, like branding lumber, fenceposts, and beehives, or for branding dirty or heavily-painted surfaces.

Again--both yield identical results as far as sharpness and detail. Hope this helps out.

Reinventing "Made in America" (Part 2)

3 years ago 435 Views No comments

Have you ever gotten the feeling that the company who made your stereo doesn't really care what you think? What about your cable provider, or the corporation that built your car? News flash: they don't. It reminds me of the Belushi-era SNL skit that ends with the line, "We're the phone company. We don't care...we don't have to."

Don't get me wrong. I think that multinational corporations are extraordinarily interesting. But the transition of our economy from small-to-midsize manufacturing companies to a handful of mega-conglomerates has left a pretty big scar across this nation.

What's even worse is when small businesses adopt the trappings of big, impersonal companies. Customer service is either absent or pandering and ineffectual. Communication is sparse--emails are signed with the company name, and you never have a single point of contact. Phone calls are routed through elaborate automated menus. I know guys who run 5-employee companies who think that such a facade makes them seem larger and more professional.

But it doesn't.

Are you a small business owner? Make a stand. Take advantage of your ability to run a personal, responsive company. The big guys won't expend the effort...that's what makes us strong.

Handheld Electric Brands

3 years ago 487 Views No comments

Reinventing "Made in America" (Part 1)

3 years ago 416 Views No comments

We've all heard the saying, "Charity begins at home." As a business owner, I feel that way about how I run my company. What I've learned as both an employee and employer is this: the company that treats its workers poorly will treat its customers poorly, too.

I've been in the trades for over 15 years, and I've seen my share of good work environments--but I've seen some bad ones, believe me. In my experience, there's a direct correlation between poor working conditions and poor customer service. As a result, I strive to treat everyone I interact with--my suppliers, my employees, and my customers--with the same level of care and respect that I'd like to receive. That means providing a safe work environment for the fella who runs the milling machine. It means being understanding about the childcare responsibilities of my office manager. It means paying my supplier's invoices promptly, and in full. And it means providing excellent products and unparalleled customer service to folks like you.

That's what "Made in America" means at Gearheart Industry.

In The Shop: Gokojo's James Crannell

3 years ago 450 Views No comments

"Reclaimed wood's tough," explains James Crannell. "These are boards that have been in a home for 100-plus years. So they've twisted, and bowed, and weathered and cracked." He pulls a battered piece of lumber from a rack of his shop in Chicago. "I have kind of a fascination with taking things that were used and finding a new life for them."

James founded Gokojo with a clear vision: to create beautiful, long-lasting and affordable products that inspire people to rethink what it means to be environmentally conscious. Gokojo's handmade pieces are made from reclaimed and recycled materials, all of which are locally-sourced. To mark his unique creations, James uses one of our torch-heated branding irons. "I love it! The branding iron is perfect and adds a nice finishing touch to all my wood products. Definitely helps me stand out in the crowd," he says, and turns a small table on edge, displaying the logo burned into the underside.

Gearheart is proud to work with artists and small-business owners who exemplify creativity and innovation like James. You can check out his amazing (and surprisingly affordable) furniture in Gokojo's Etsy store.