The Right Font for Your Branding Iron

Did you know that “font psychology” was a thing, and that you can use it to your advantage when designing a logo for your custom-made branding iron?

Every single font has its own personality and will elicit a different emotional response from the reader.

If you are a business owner keen to create a brand with big impact, then we want to give you an insight into font psychology, so you can brand your goods with confidence.

Choosing the right font for your logo or text on your custom-made branding iron can make all the difference to your brand identity and the message you portray.

There’s a really funny example that perfectly demonstrates the importance of font choice to get across the right message.

funny example that demonstrates the importance of font choice


Different Typefaces

There are a few broad categories into which fonts fall and each category is associated with different characteristics and responses.

  • Serif – Classic Fonts

These are the most classic of all the fonts and so suit brands with long-standing tradition or professional industries such as legal and financial services.

Serif fonts can elicit feelings of respect, authority and formality.

Here are some examples:

sony logo


Are you a business steeped in tradition? Or do you want to create a sense of authority?

Serif may be the answer for you.

  • San Serif – Cutting-Edge Fonts

A cousin of Serif, with the embellishments (or feet) removed from the end of the characters.

These fonts are sleeker and more modern and so suit brands that want to be portrayed in that way.

Sans Serif fonts can elicit feelings of approachability and trust.

Here are some examples:



Is this right for your business & branding iron?

Are you a hip new brand that’s come on the scene, offering your customers something sleek and modern?

San Serif may be the answer for you.

  • Script – Creative Fonts

The most elaborate and sophisticated of the fonts, aimed to give a more personal touch and used to portray a sense of fun, lightness and personality.

Script fonts can elicit feelings of creativeness, whimsy and elegance.

Here are some examples:

instagram logo


Are you a creative small business selling handmade?

Script may be the answer for you.

Here at Gearheart Industry we have created our very own online design tool to help you create your custom-made branding iron.

This tool sets up the design for your custom-made branding iron to size so that you only need to add your text and images, making it as simple as 1-2-3!

We have a selection of 9 fonts on this design tool right now, either Sans Serif or Script.

Alternatively, you can send us your own design using any other fonts you want.

*All product names, logos, and brands are property of their respective owners and are used in this website for identification purposes only.